Privacy Policy

Introduction

At The Better Chip® Spinach And Kale Chips (“The Better Chip” or “we“), we respect the privacy of our users and are committed to protecting it through our compliance with this privacy policy (“Policy”). This Policy describes how we collect, use, disclose, and protect your personal information as an user of our website, located at thebetterchip.shop (the “Site“) and when you interact with us in connection with our products and services (collectively, the “Services“).

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. By visiting and using the Site and/or the Services, you agree to this privacy policy. This Policy may change from time to time (see “Changes to Our Privacy Policy” below). Your continued use of the Site and/or Services after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

Children’s Privacy

Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected or received personal information from a child under 13 without parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected].

Information We Collect

We collect information that alone or in combination with other information in our possession could be used to identify you (“Personal Information“) as well as other information that does not reveal your specific identity or does not directly relate to an identifiable individual (“Non-Personal Information“).

Personal Information:

Contact Data. We may collect your first and last name, email address, postal address, phone number, and other similar contact data. We need this data to provide you with important account-related information and relevant marketing offers if you choose to receive them. You may provide this data directly, such as when you create an account, contact us via our contact form, or sign up to receive our newsletter.
Order Data. We collect data relating to your online orders, such as your name, email address, postal address, payment card information, and what you purchased. We need this data to fulfill and process your orders.
Account Data. We may collect account-related data such as your username and password that allow us to authenticate you as an account holder. We need this data to grant you secure access to your account.
Marketing Data. We may collect data you provide directly to us concerning your marketing preferences. This allows us to send you relevant offers should you choose to receive them.
Communications. If you contact us directly, we may receive additional personal information about you such as the contents of a message or attachments that you may send us. We may also receive data when you participate in contests and surveys, apply for a job, request support, interact with us via third-party social media sites or otherwise communicate with us. We need this data to respond, investigate and address your questions and requests.

Non-Personal Information:

Usage Data. We may collect data regarding your usage of the Site such as the pages you visit, the features and links you use, the items you “add to cart” but do not purchase, search terms you enter, social sharing activity, frequency of visits, and other aggregated and statistical data concerning your interactions with the Site and advertisements.
Computer Data. We may collect data from your computer or device such as your browser type, operating system, IP address, cookie information, device identifier, and geolocation.
Referral Data. If you arrive at the Site via a third-party link, we may collect information about the website or ad that referred you to us. This allows us to evaluate the effectiveness of our marketing campaigns.

How We Collect Information

We use various technologies to collect information from your computer or device and about your activities on the Site, such as:

Cookies. Cookies allow us to recognize your browser and capture and remember certain information. For more information about cookies and how we use them, see our Cookie Policy below.
Web Beacons. We may implement web beacons (small graphic images) that allow us to recognize when someone has visited our Site or opened an e-mail that we have sent them. This helps us analyze our promotional effectiveness and traffic patterns.
Analytics Services. We use analytics services such as Google Analytics to analyze how users interact with and use the Site. This allows us to evaluate and improve the Site and our Services.
Third-Party Tracking Tools. We also use third parties to employ tracking tools and cookies. For example, we use Facebook pixels to deliver, measure, and improve our advertising and understand how users interact with our Services.

Information from Other Sources

We may receive information about you from other sources and combine that with information we already have about you. For example:

If you create or log into your The Better Chip account through a third-party social media site like Facebook, we will have access to certain information from that site such as your name, account information, friends list, and profile picture, in accordance with the social media site’s privacy settings.
We may collect credit history information from credit bureaus if you apply for our credit card. This allows us to make credit decisions and reduces the risk of fraud.
If you access third-party services like Facebook, Google Analytics or AdSense through the Services, they may provide us information about you like your name or email address.
We may receive information about you if other users of the Services refer or share information about you. For example, we allow users to share products and content via email and social media. If someone uses these referral features, we may receive personal information about you from them such as your email address.

How We Use Your Information

We use your Personal and Non-Personal Information for the following purposes and as otherwise described in this Policy or at the time of collection:

To provide, maintain, improve, and promote the Site and Services.
To create and manage your online account.
To identify and authenticate you so you can access your account.
To enable user-to-user communications (such as for referrals).
To process and complete orders and payments.
To send you related information, updates, security alerts, invoices, order confirmations, and other administrative messages.
To respond to your requests, questions, comments, provide customer support, and address your concerns.
To communicate with you about promotions, rewards, upcoming events, contests, and other news about products and services offered by us and selected partners.
To monitor and analyze trends, usage, and activities about our Services.
To provide you with advertising based on your interests and browsing history.
To detect, investigate, and prevent unauthorized activities and fraudulent transactions.
To protect the rights and property of The Better Chip and others.
To comply with and enforce applicable legal requirements, industry standards, and our policies, such as our Terms of Use and this Privacy Policy.
To allow you to participate in sweepstakes, contests, and similar promotions and to administer these activities. Some of these activities have additional rules and may contain additional information about how we use and disclose your Personal Information.
For auditing, research, analysis, and product development purposes.
To transfer your information as part of a merger, acquisition, bankruptcy, or other sale or transfer of some or all of our assets.
For any other purpose disclosed to you at the time the information is collected or to which you consent.

With Whom Your Information Is Shared

We want you to understand how and with whom we share information.

Service Providers. We may share your Personal and Non-Personal Information with third-party companies and individuals that provide services on our behalf to support our operations (e.g., order fulfillment, payment processing, customer service, website hosting, maintenance, analytics). These providers will access, process or store Personal Information only for the purpose of providing services for us and are required to maintain the confidentiality of such information.
Social Sharing Features. The Services may offer social sharing features, links to social media sites like Facebook and Twitter, and other integrated tools. Your use of these features enables the sharing of information with your contacts or the public, depending on the settings you use. Please visit the privacy policies of the entities that provide these features to learn more about the purpose and scope of data collection and the processing of such data by such entities.
Marketing Partners. We may share your Personal Information with third parties that provide marketing services on our behalf and with other third parties who allow us to advertise our products and services on their platforms. This allows us and others to send you more relevant product offerings and ads.
Business Partners. We may share your Personal Information with business partners to provide you with a product or service you have requested. This allows us to provide additional services and enhanced offerings to you.
Advertisers. We may use third-party advertising companies and social media platforms (like Facebook and Google) to serve ads when you visit the Services. These companies may use information about your visits to our Site and other websites that are contained in web cookies in order to provide advertisements about goods and services that may be of interest to you.
Analytics. We may use analytics providers like Google Analytics to assist in understanding your use of the Services. These providers may use cookies and other technologies to collect information about your visits and evaluate things like promotional effectiveness and user demographics.
Legal Disclosures. It is possible that we will need to disclose information about you when required by law, subpoena, or other legal process or if we have a good faith belief that disclosure is reasonably necessary to (1) investigate, prevent or take action regarding suspected or actual illegal activities or to assist government enforcement agencies; (2) enforce our agreements with you; (3) investigate and defend ourselves against any third-party claims or allegations; (4) protect the security or integrity of the Site and Services; or (5) exercise or protect the rights and safety of The Better Chip, our users, personnel or others.
Business Transfers. Your information may be transferred to successor company in the event that we are acquired by, merged with, or sold to another company or in the event of bankruptcy or dissolution. If such a transfer occurs, the acquiring company’s use of your personal information will still be subject to this Policy.

Retention And Deletion Of Your Information

We will retain your Personal Information only for as long as is necessary for the purposes set forth in this Policy, for as long as your account is active, or as needed to comply with our legal obligations, resolve disputes, and enforce our agreements.

We will retain Non-Personal Information about you indefinitely and may store this data with your Personal Information. For example, we may retain certain transaction details about purchases you have made with us to improve our services and for loss prevention purposes.

After expiration of the applicable retention periods, your Personal Information will be deleted. If there is any data that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further use of such data.

Cookies

We use cookies to improve your browsing experience and to understand how you interact with our Site and Services. For more information about the cookies we use, why we use them, and how you can exercise your cookie preferences, please see our Cookie Policy below.

Cookie Policy

What is a cookie?

A cookie is a small data file that is stored on your computer or mobile device when you visit a website or use an app. Cookies allow sites and services to store your preferences in order to present content, options or functions that are specific to you. They also enable sites to see information like how many people use the site and what pages are visited most.

How we use cookies

We use cookies for the following purposes:

Authentication and security – Cookies help us verify your account and device and determine when you log in, so we can make it easier for you to access the Services and provide the appropriate experiences and features.
Preferences and features – Cookies allow us to remember choices you make, like language preferences, so we can provide an enhanced more personalized experience. They also allow us to tailor the Services to provide particular features and options you might be interested in.
Marketing – We use cookies to assist in delivering ads to you that are relevant and interesting. Cookies also allow us and third parties to evaluate the effectiveness of our advertising and how users interact with it.
Performance and analytics – Cookies help us analyze how the Services are being accessed and used. This helps us evaluate and improve performance, resolve issues, and enhance the overall user experience. Cookies also allow us to remember the pages you visited so that we can provide helpful analytics about your usage of the Services.
Third-party cookies – Third-party advertisers, social media platforms, and other partners may also set cookies when you use the Services. Third parties use cookies to deliver ads to you that are tailored to your interests, evaluate ad campaign performance, identify your usage of their websites, and provide analytics about how you use the Services and their sites. This allows them to deliver relevant advertising content to you when you visit other sites or apps.

Your cookie preferences

Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, some of the features of the Services may not function properly.

For further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org. If you do not accept our cookies, you may experience some inconvenience in your use of the Services.

Third-Party Sites

The Site may contain links to other websites not owned or controlled by us and that have their own policies regarding privacy. We are not responsible for the privacy practices of such websites. Please consult the privacy policies of those third-party sites for more information.

Protecting Children’s Privacy

The Services are not directed to children under 13. We adhere to the Children’s Online Privacy Protection Act and will not knowingly collect any personally identifiable information from children under 13 without first obtaining parental consent. Please see our Youth Privacy Disclosure at the beginning of this Policy for more information.

Notice to International Users

The Site and Services are hosted in and provided from the United States. If you are accessing the Site or Services from outside the U.S., please be aware that any Personal Information you provide will be transferred to and stored on servers located in the United States. Any use of the Site or Services signifies your consent to the transfer, storage, and use of your Personal Information in the U.S. under U.S. laws, regulations, and this Policy.

Your Rights

If you are a European resident, you have the right to access the Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you or otherwise to pursue our legitimate business interests listed above.

For more information on your rights under European data protection laws, see here: https://ec.europa.eu/info/index_en.

How We Protect Your Information

No method of transmission, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. If we learn of a security systems breach, we will notify you and the authorities of the occurrence of the breach in accordance with applicable law.

Changes To Our Privacy Policy

We may update this Policy from time to time as we add new features and services, as laws and regulations change, and as industry privacy and security best practices evolve. We will provide notice of material changes to this Policy by posting the revised Policy on our Site and updating the “Last Updated” date at the top of this page. All changes will become effective when posted unless indicated otherwise. Your continued use of the Services constitutes your acceptance of the revised Policy. We encourage you to periodically review this page for the latest information on our privacy practices.

How To Contact Us

If you have any questions about this Policy or our treatment of the information you provide us, please write to us by email at [email protected] or by mail to:

The Better Chip
123 Healthy Way
San Francisco, CA 94104
United States

Date of Last Revision: March 1, 2023